The presenter joins Husqvarna as a user and knowledgeable advocate of the brand’s battery-powered products
Ordes, 7 February 2020. Swedish brand Husqvarna, through Grupo Internaco, its representative in Spain, Portugal and Morocco, has announced that Jesús Calleja will be its official ambassador for the next two years. This collaboration brings together the brand and the presenter and mountaineer, a user of Husqvarna’s battery-powered products, a technology that is present across an increasingly broad part of the Husqvarna range.
Jesús Calleja’s involvement is another example of Husqvarna’s focus on battery-powered equipment, a technology with which the León-born presenter is familiar.
Juan Ferro, Managing Director of Internaco, explained that “Jesús Calleja is an ideal Husqvarna ambassador because of his commitment to nature and the environment, as well as his knowledge of the brand’s products. We are very proud to be able to count on his collaboration in our project”.
Xacobeo 2021
The image of Jesús Calleja will also contribute to a wider resonance of Xacobeo 2021, an event for which Husqvarna is an official sponsor, as he will participate in some of the activities the brand will embark on during this year in connection with the Road to Santiago.
