Internaco

INTERNACO ENTERPRISES GROUP
A MATTER OF CONFIDENCE

We are global experts in the commercialisation of innovative, competitive and quality solutions.  We are specialists in providing people with products and services oriented to the care of natural spaces and those associated with the hardware and DIY sectors through an extensive and specialized network of dealership.

Values

VISION

Our drive is to be absolutely relevant. To be surprising and impressive for those who have decided to trust our products and services; indispensable for our suppliers and the best possible partner for our dealers and affiliates.

Liderazgo

LEADERSHIP

It defines us and we prove it on a daily basis, following our own, independent path, free from the volatile ambition to be the best, while striving to be better every single day as we are only too aware that the former is not always sustainable, but the later does endure over time.

Excelencia

EXCELLENCE

Our ambition is to be absolutely relevant in the understanding that in order to achieve this we must go beyond the expectations of users, manufacturers and dealers by providing innovative, impressive and exclusive brands, products and services.

Talento

TALENT

We develop it, we promote it and make the most of its collective use. Our constant need to change, innovate and evolve demands generating and implementing disruptive proposals and suggesting constant improvements.

Comunidad

COMMUNITY

We minimise the impact of our activity by collaborating with organisations and institutions; providing training and safety to all those working with us and contributing to the development of communities wherever we are actively present.

Business areas

COMMITMENT TO EFFICACY

Quality and innovation in the product, professionalism and continuity in the service, to supply leading brands in the sectors of forestry, compacting, cleaning, recycling, energy and hardware products.

Commitment

OUR COMMITMENT

Ambition and Stratetic Planning

We believe in improving through technology

We believe in solid relationships and long-term projects, we like technology and we​ prefer environments of high innovation, where far from competing, plans are agile,​ flexible and disruptive. ​Change not only does not frighten us, it is our natural environment, where we feel​ comfortable. We are convinced that nothing can remain immutable in a project that is​ designed to last. Because of this, our commitment is clear: we question our processes​ continuously, changing whenever it is necessary and appropriate and transforming​ ourselves on a daily basis.

CHALLENGES

We need businesses that can inspire trust and confidence.

Trust is not bought, it is earned.​

And in order to build it, we need to evolve from a traditional transaction-based​ approach to a relationship-based approach.​

​For a business relationship to be successful, we must bring them to discover us, get​ them to like what we offer, and give them a powerful reason to trust us. Hence our​ obsession with developing the brand image, as well as the content, communication and​ loyalty of the brand. ​

​Branding is the best way to build trust before we are known, before we have shared​ any interaction.​

confianza

We need business capable of appearing trust-worthy, where we like to shop.

We defend local traders.​

We are a local business that needs to transform, but in which we believe and trust​ completely.​ We dedicate a large part of our efforts and resources to this business aspect,​ combining three main areas: the physical, digital and social part.

It is practically a reality. As customers we no longer have the need to go to a physical​ point of sale, we need stores where we like to go shopping. That is why we believe that​ the customer experience at points-of-sale has to undergo a constant process of​ optimisation and reinvention, generating physical and digital spaces that are able to​ surprise and thrill.​

experiencia

We need business capable of appearing trust-worthy, where we like to shop and where the price won’t be the only argument.

As a trading company, we are what we sell…​

This is a reality, but it is nevertheless true that products are what they are, because of​ the message that they convey (commercial management), as well as due to the​ performance obtained with it (user experience).​

Having this in mind we build our value proposition by focusing on three strategic areas:​ effective and proactive customer service, the development of an adequate range of​ quality products, and a proper after-sales support service. ​

​Our obsession is to make the sale, rather than the last step of the process, the first one​ in a much longer relationship.​

propuesta-valor

We need businesses capable of appearing trust-worthy, where we like to shop, where the price won’t be the only argument and that make everything extremely easy.

We have definitely changed…

We are not and will not be the same as we were at the beginning of 2020. We will seek​ more open spaces, we will do more digital transactions, we are more concerned about​ ecology and sustainability, the home has become our vital centre… but we have also​ become somewhat more comfortable and impatient.

We want whoever interacts with us to make everything really easy for us, in terms of​ advisability, schedules, access, logistics, experience, information…

frictionless
History

OUR HISTORY

1976

Birth

After obtaining in 1969 exclusive distribution rights of the brand Husqvarna (world leader in outdoor machinery) Internaco is born in 1976 to provide service to the whole Spanish market.

1998

Exportation

We exported our first Generator Set and reached a turnover of €10 million

2000

Portugal

Husqvarna gives us market exclusivity in the Portuguese market, where we have experience with other brands of the group.

2007

Compacting

Diversification of our activity and opening up a new line of business in the compacting and recycling industry by adding Nordic brands Tomra and Runi.

2015

Olive groves, fruit trees and vineyards

Our diversification continues as we obtain the exclusive rights for French brand Infaco, which is specialised in olive groves, vineyards and the fruit-growing sector and is a world pioneer in the manufacturing of electric pruners.

2018

Farming

We reached an agreement with ZANON SRL for the exclusive distribution rights of this Italian farming machinery brand with over 50 years of experience in the development of quality tools of international prestige.

2018

80 million

We purchased the hardware company Benito Arean and reached a turnover of € 80 million.

2019

Morocco

We added Morocco to the exclusivity territory for the Husqvarna brand.

2019

Green Space Professional

A new division is born: INTERNACO GSP (Green Space Professional), which specialises in the marketing of machinery for the professional care of green areas.

2020

Professional Irrigation

This year we have boosted the irrigation section by creating a new company: Max Rain Water and Garden, which is a distributor for the most important brands in this sector.

Figures

OUR FIGURES

1976

Internaco begins to operate

+3.000

Dealers and associated partners in Spain and Portugal

+250

Employees

50/5

50 countries / 5 continents

150.000m2

Capacity of our logistic centres

109M

Turnover in 2021

Topical issues

NEWS

Tecnología FruitSpecBosque y Jardín
September 19, 2022

FruitSpec will market its artificial intelligence system for the fruit growing sector in Spain through AG Group

AG Group, part of the Internaco Group, has signed an agreement with FruitSpec to distribute its products in Spain and Portugal. The innovative technology, based on deep learning, makes it…
Interior de El Sabio CoristancoEl Sabio
September 18, 2022

El Sabio grows again and expands its national market presence with its seventh hardware shop in Galicia

The chain opens El Sabio Coristanco in Bergantiños (A Coruña), its 23rd establishment in Spain. Ordes (A Coruña), 18 September 2022 - El Sabio continues to grow in Spain and,…
Motosierra 550 XP® Mark II TrioBrake™ de HusqvarnaBosque y Jardín
September 2, 2022

Husqvarna adds its unique TrioBrake™ to the 550 XP® Mark II chainsaw to increase user protection and improve working technique

Husqvarna has added its unique TrioBrake™ feature to the 550 XP® Mark II chainsaw, which leads to better protection and ergonomics. TrioBrake™ is an additional chain brake system that will…
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