We are global experts in the commercialisation of innovative, competitive and quality solutions. We are specialists in providing people with products and services oriented to the care of natural spaces and those associated with the hardware and DIY sectors through an extensive and specialized network of dealership.
Our drive is to be absolutely relevant. To be surprising and impressive for those who have decided to trust our products and services; indispensable for our suppliers and the best possible partner for our dealers and affiliates.
Quality and innovation in the product, professionalism and continuity in the service, to supply leading brands in the sectors of forestry, compacting, cleaning, recycling, energy and hardware products.
Ambition and Stratetic Planning
We believe in solid relationships and long-term projects, we like technology and we prefer environments of high innovation, where far from competing, plans are agile, flexible and disruptive. Change not only does not frighten us, it is our natural environment, where we feel comfortable. We are convinced that nothing can remain immutable in a project that is designed to last. Because of this, our commitment is clear: we question our processes continuously, changing whenever it is necessary and appropriate and transforming ourselves on a daily basis.
Know our customers intimately. This is a business aspect where digitisation and digital transformation will be key..
Understand the needs of users and offer a full range of brands and products that our customers want to buy.
Transform our distribution networks, improving the in-store customer experience. It is a point of sale that will be 100% omnichannel.
Commit ourselves to a continuous process of ecological and sustainability improvement, from manufacturing to marketing.
Change the role of our sales strenght, evolving from a seller to a sales consultant, i.e. instead of selling, helping to buy.
Create a company where communication actively contributes to make us feel confident, valued, inspired and fulfilled.
Trust is not bought, it is earned.
And in order to build it, we need to evolve from a traditional transaction-based approach to a relationship-based approach.
For a business relationship to be successful, we must bring them to discover us, get them to like what we offer, and give them a powerful reason to trust us. Hence our obsession with developing the brand image, as well as the content, communication and loyalty of the brand.
Branding is the best way to build trust before we are known, before we have shared any interaction.
We defend local traders.
We are a local business that needs to transform, but in which we believe and trust completely. We dedicate a large part of our efforts and resources to this business aspect, combining three main areas: the physical, digital and social part.
It is practically a reality. As customers we no longer have the need to go to a physical point of sale, we need stores where we like to go shopping. That is why we believe that the customer experience at points-of-sale has to undergo a constant process of optimisation and reinvention, generating physical and digital spaces that are able to surprise and thrill.
As a trading company, we are what we sell…
This is a reality, but it is nevertheless true that products are what they are, because of the message that they convey (commercial management), as well as due to the performance obtained with it (user experience).
Having this in mind we build our value proposition by focusing on three strategic areas: effective and proactive customer service, the development of an adequate range of quality products, and a proper after-sales support service.
Our obsession is to make the sale, rather than the last step of the process, the first one in a much longer relationship.
We have definitely changed…
We are not and will not be the same as we were at the beginning of 2020. We will seek more open spaces, we will do more digital transactions, we are more concerned about ecology and sustainability, the home has become our vital centre… but we have also become somewhat more comfortable and impatient.
We want whoever interacts with us to make everything really easy for us, in terms of advisability, schedules, access, logistics, experience, information…
After obtaining in 1969 exclusive distribution rights of the brand Husqvarna (world leader in outdoor machinery) Internaco is born in 1976 to provide service to the whole Spanish market.
We exported our first Generator Set and reached a turnover of €10 million
Husqvarna gives us market exclusivity in the Portuguese market, where we have experience with other brands of the group.
Diversification of our activity and opening up a new line of business in the compacting and recycling industry by adding Nordic brands Tomra and Runi.
Our diversification continues as we obtain the exclusive rights for French brand Infaco, which is specialised in olive groves, vineyards and the fruit-growing sector and is a world pioneer in the manufacturing of electric pruners.
We reached an agreement with ZANON SRL for the exclusive distribution rights of this Italian farming machinery brand with over 50 years of experience in the development of quality tools of international prestige.
We acquired the Benito Areán Hardware Group, the embryo and trigger for what will be the El Sabio hardware store transformation project, launched in 2020. That same year we reached 80 million euros in turnover.
We added Morocco to the exclusivity territory for the Husqvarna brand.
A new division is born: INTERNACO GSP (Green Space Professional), which specialises in the marketing of machinery for the professional care of green areas.
This year we have boosted the irrigation section by creating a new company: Max Rain Water and Garden, which is a distributor for the most important brands in this sector.
We incorporate the GreenBlue Urban brand into the Green Space Professional division, with the aim of helping to create greener and more sustainable cities.
We consolidate El Sabio's expansion through the acquisition of Ferreglobal, representative of Truper, the world's leading tool brand.
We reinforce El Sabio's project with the provision of a new robotized logistics platform in Madrid with 35,000 square meters of warehouse space.
We taken on the Ecotech brand in the Forestry and Garden division: a Spanish brand specialising in the sale of high quality lawn mowers and brush cutters, leader in the hillside mowing sector.
We acquired a majority stake in AG Group, an industry leader specialising in services and solutions in agricultural, forestry and green area machinery.
We continue to strengthen our expansion with the acquisition of 92 S.A., a Spanish company specialising in the distribution of field and garden machinery from renowned brands.
In December 2024 we take another step forward and expand our business, catalogue and services in the hardware sector by adding to the El Sabio project the Ferbric purchasing centre, specialising in DIY, garden, household goods, construction material and industrial supplies, bringing to the Group a team of professionals with more than 20 years in the sector and 213 partners who have access to more than 350 different suppliers.
Internaco begins to operate
Dealers and associated partners in Spain and Portugal
Employees
50 countries / 5 continents
Capacity of our logistic centres
Turnover in 2024
