We are global experts in the commercialisation of innovative, competitive and quality solutions. We are specialists in providing people with products and services oriented to the care of natural spaces and those associated with the hardware and DIY sectors through an extensive and specialized network of dealership.
Our drive is to be absolutely relevant. To be surprising and impressive for those who have decided to trust our products and services; indispensable for our suppliers and the best possible partner for our dealers and affiliates.
Ambition and Stratetic Planning
We believe in improving through technology
We believe in solid relationships and long-term projects, we like technology and we prefer environments of high innovation, where far from competing, plans are agile, flexible and disruptive. Change not only does not frighten us, it is our natural environment, where we feel comfortable. We are convinced that nothing can remain immutable in a project that is designed to last. Because of this, our commitment is clear: we question our processes continuously, changing whenever it is necessary and appropriate and transforming ourselves on a daily basis.
We need businesses that can inspire trust and confidence.
Trust is not bought, it is earned.
And in order to build it, we need to evolve from a traditional transaction-based approach to a relationship-based approach.
For a business relationship to be successful, we must bring them to discover us, get them to like what we offer, and give them a powerful reason to trust us. Hence our obsession with developing the brand image, as well as the content, communication and loyalty of the brand.
Branding is the best way to build trust before we are known, before we have shared any interaction.
We need business capable of appearing trust-worthy, where we like to shop.
We defend local traders.
We are a local business that needs to transform, but in which we believe and trust completely. We dedicate a large part of our efforts and resources to this business aspect, combining three main areas: the physical, digital and social part.
It is practically a reality. As customers we no longer have the need to go to a physical point of sale, we need stores where we like to go shopping. That is why we believe that the customer experience at points-of-sale has to undergo a constant process of optimisation and reinvention, generating physical and digital spaces that are able to surprise and thrill.
We need business capable of appearing trust-worthy, where we like to shop and where the price won’t be the only argument.
As a trading company, we are what we sell…
This is a reality, but it is nevertheless true that products are what they are, because of the message that they convey (commercial management), as well as due to the performance obtained with it (user experience).
Having this in mind we build our value proposition by focusing on three strategic areas: effective and proactive customer service, the development of an adequate range of quality products, and a proper after-sales support service.
Our obsession is to make the sale, rather than the last step of the process, the first one in a much longer relationship.
We need businesses capable of appearing trust-worthy, where we like to shop, where the price won’t be the only argument and that make everything extremely easy.
We have definitely changed…
We are not and will not be the same as we were at the beginning of 2020. We will seek more open spaces, we will do more digital transactions, we are more concerned about ecology and sustainability, the home has become our vital centre… but we have also become somewhat more comfortable and impatient.
We want whoever interacts with us to make everything really easy for us, in terms of advisability, schedules, access, logistics, experience, information…
After obtaining in 1969 exclusive distribution rights of the brand Husqvarna (world leader in outdoor machinery) Internaco is born in 1976 to provide service to the whole Spanish market.
We exported our first Generator Set and reached a turnover of €10 million
Husqvarna gives us market exclusivity in the Portuguese market, where we have experience with other brands of the group.
Diversification of our activity and opening up a new line of business in the compacting and recycling industry by adding Nordic brands Tomra and Runi.
Olive groves, fruit trees and vineyards
Our diversification continues as we obtain the exclusive rights for French brand Infaco, which is specialised in olive groves, vineyards and the fruit-growing sector and is a world pioneer in the manufacturing of electric pruners.
We reached an agreement with ZANON SRL for the exclusive distribution rights of this Italian farming machinery brand with over 50 years of experience in the development of quality tools of international prestige.
We purchased the hardware company Benito Arean and reached a turnover of € 80 million.
We added Morocco to the exclusivity territory for the Husqvarna brand.
Green Space Professional
A new division is born: INTERNACO GSP (Green Space Professional), which specialises in the marketing of machinery for the professional care of green areas.
This year we have boosted the irrigation section by creating a new company: Max Rain Water and Garden, which is a distributor for the most important brands in this sector.
Internaco begins to operate
Dealers and associated partners in Spain and Portugal
50 countries / 5 continents
Capacity of our logistic centres
Turnover in 2021