Sales of electrically powered machinery are expected to exceed petrol-powered machinery in 2020
The Swedish brand completes its lawn mower range with the Automower 305, a model that stands out for its connectivity and performance
Ordes, January 2020. More than 90% of the new products Husqvarna is introducing in 2020 will be battery-powered. The Swedish brand continues to expand its range of electrically powered machinery, and sales of this type of product are expected to exceed those of petrol-powered models this year.
The company will therefore place particular emphasis on the advantages of this technology, which combines performance and capability with no direct exhaust emissions during use and a low noise level during operation.
Sales of battery-powered products have grown steadily in recent years. The share of this type of machinery within the group’s distribution has increased from 17% in 2016 to 32% in 2019. Estimates indicate that the 40% threshold will be exceeded in 2020, meaning sales will surpass those of petrol-powered machinery.
With the aim of continuing to expand its battery-powered product range and enhancing the functionality and performance of these machines, Husqvarna is introducing new batteries with greater runtime and power.
To present its objectives for 2020, the Nordic company, through Internaco (its representative in Spain and Portugal), held five events in Madrid, Zaragoza, Seville, Lugo and Viseu, attended by around 600 distributors.
Innovation
One of Husqvarna’s major new products for 2020 is the Automower 305. Designed for gardens of up to 1,000 square metres, it completes a thirteen-model range with which the Swedish company is a global leader.
Husqvarna’s robotic lawn mowers stand out for their connectivity and performance, as they can be controlled remotely via the Automower Connect app, providing another example of the company’s focus on innovation and advanced technologies to meet user needs.
The year 2020 will also see the opening of new business opportunities. A dedicated department will provide support for the golf sector, a sport with more than 270,000 registered players in Spain and which requires a professional approach to course maintenance. Husqvarna has therefore placed particular emphasis on areas such as irrigation and dedicated mowing equipment.
