The Swedish company shows once again its commitment to both the Camino de Santiago and nature
Ordes 22nd January 2021. Galician-based company Ficción Producciones is behind the series “3 caminos” that will be released today in Amazon Prime Video. The series is sponsored by Husqvarna by virtue of a product placement agreement signed by the Internaco Group as its distributor in Spain.
Directed by Norberto López Amado and Iñaki Mercero and starring Álex González, Verónica Echegui, Cecilia Suárez, Anna Schimrigk, Andrea Bosca and Alberto Jo Lee, “3 Caminos” is a series that tells the experiences of five friends from different countries whose friendship strengthens as they walk the Camino de Santiago (The Way to St. James). By sponsoring the series, which will have a marked international reach as it will be distributed in several countries in Europe, America and Asia through the audiovisual platform, the Swedish company reaffirms its commitment to the values the Camino de Santiago represents not just as a territorial axis but also with regard to the respect and care for nature, which is a principle Husqvarna is deeply committed to.
In this regard, Juan Ferro, the managing director of Internaco, showed his enthusiasm for the release of the series and his satisfaction for the participation of Husqvarna, “a company committed to sustainability and the environment, and therefore we are proud to do our bit in the making of this series, which promotes the values of the Camino de Santiago and everything it represents”.
