The Swedish brand is participating as a sponsor of a production linked to the Camino de Santiago.
Ordes, 22 January 2021. Galician production company Ficción Producciones is today launching the series “3 Caminos” on Amazon Prime Video, sponsored by Husqvarna through a product placement agreement signed by Grupo Internaco, the brand’s distributor in Spain.
Directed by Norberto López Amado and Iñaki Mercero and starring Álex González, Verónica Echegui, Cecilia Suárez, Anna Schimrigk, Andrea Bosca and Alberto Jo Lee, “3 Caminos” follows the experiences of five friends from different countries whose relationship grows stronger as they walk the Camino de Santiago.
The series will have significant international reach, as it will be distributed in several countries across Europe, the Americas and Asia through the streaming platform.
Through its participation in this production, Husqvarna strengthens its connection with the Camino de Santiago and with various initiatives developed around Xacobeo.
Juan Ferro, Managing Director of Internaco, expressed his satisfaction with Husqvarna’s participation in the production and highlighted the opportunity to collaborate on a series that showcases the Camino de Santiago and its surroundings.
