Husqvarna has achieved the prestigious Red Dot Award in the category of product design for its recently launched Husqvarna Automower® 435X AWD. The robotic lawn mower has received the Red Dot, an accolade which is awarded by a renowned international jury to products that feature an outstanding design.
Ordes, 25 March 2019. The Red Dot Award is one of the world’s largest product design competitions and this year, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The Husqvarna Automower® 435X AWD, with its progressive, iconic design and advanced technologies such as all-wheel drive, battery power and connectivity, was recognized for its outstanding design.
“This marks a significant achievement for our design team. We are proud that we have created a winning product that offers customers an excellent experience, through both performance, functional benefits and outstanding desirable design”, says Rajinder Mehra, Brand Design Director at Husqvarna Division.
The new game changer: Husqvarna Automower® 435X AWD is a connected, battery powered, all-wheel drive robotic lawn mower that takes robotic mowing to the next level. The lawn mower presents a unique design with two connected bodies, resulting in a recognizable, proud look and excellent agility. Intelligent design features such as the new Automower® Access hi-res color display, the first of its kind from Husqvarna, enable intuitive interaction with the product, whereas special features like the ergonomic handle offer maximum user convenience.
Design quality is the common factor for award-winning products
“I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead,” said Professor Dr. Peter Zec, founder and CEO of Red Dot, in reference to the winners.
Experience and expertise get straight to the point
The Red Dot international jury comprises of experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs. During an adjudication process that spans several days, they test the products, discuss the key attributes and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.
About Husqvarna Automower®
Husqvarna has been the world’s leading manufacturer of fully automatic lawn care in the public and private sectors since 1995 and is known for its quiet, reliable robotic lawnmowers. Complex lawns and steep slopes are no problem for the Automower® lawn robots from Husqvarna. After work, they will automatically revert to the charging station and, thanks to connectivity, can be controlled from anywhere in the world.
About Husqvarna
Husqvarna is a brand within Husqvarna Group. Since 1689, Husqvarna has manufactured high performing products and delivered industry-changing innovations such as anti-vibration and automatic chain-break on chainsaws, as well as the world’s first commercial robotic mower. Today, Husqvarna offers a broad range of high performing outdoor power products for parks, forest and garden, and represents technological leadership in the key areas; chainsaws, trimmers, ride-on mowers and robotic mowers. Husqvarna products are sold in more than 100 countries, mainly through servicing dealers.
About Husqvarna Group
Husqvarna Group is a global leading producer of outdoor power products and innovative solutions for forest, park and garden care. Products include chainsaws, trimmers, robotic lawn mowers and ride-on lawn mowers. The Group is also the European leader in garden watering products and a global leader in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to consumers and professionals in more than 100 countries. Net sales in 2018 amounted to SEK 41bn and the Group has around 13,000 employees in 40 countries.
About the Red Dot Design Award
In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 submissions, the Red Dot Award is one of the largest design competitions in the world. In 1955, a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then, the sought-after Red Dot is the revered international seal of outstanding design quality. The winners are presented in yearbooks, museums and online. Further information: www.red-dot.org.
