Ordes, Febrero 2026. Husqvarna, the global leader in lawn care equipment, has signed Aitana Bonmatí, one of the biggest names in international football, as its new brand ambassador and the face of Automower®, the world’s best-selling robotic lawn mower brand.
Aitana, with an unprecedented track record, has established herself as one of the most influential footballers in the world today. She has won every major individual title, becoming the only player to receive three Ballon d’Or awards, three FIFA The Best awards and the Laureus Award. She is also the current world champion with the Spanish national team and a three-time UEFA Women’s Champions League winner with FC Barcelona. Her style, discipline and values — authenticity, determination and confidence — make her a natural fit for Husqvarna Automower®, a technology that has redefined lawn care for more than three decades.
Aitana Bonmatí “I am delighted to partner with Husqvarna and, in particular, with Automower®, their most technologically advanced product. Just like on the pitch, I want to surround myself with people and brands I can trust, who always strive to deliver the best results.”
Husqvarna is the brand that invented the robotic lawn mower and the manufacturer offering the widest range on the market for both homeowners and professionals. Since its launch in 1995, Automower® has led the way in innovation and global sales, establishing itself as the undisputed benchmark in the sector.
Nanda Roca, Communications Director at Husqvarna Spain “Husqvarna is proud to announce Aitana as our new ambassador. She perfectly embodies our brand’s core values and will help us connect with a wider audience through her career, credibility and ability to inspire. We are convinced that this partnership between two leaders in their respective fields will be long-lasting and highly successful.”
Husqvarna Group
The Husqvarna Group is a global leader in innovative solutions for forest, park and garden management, as well as diamond tools and equipment for the construction industry. With an innovative mindset, we are dedicated to delivering high-quality solutions, from robotic lawn mowers to chainsaws, irrigation systems and electric trimmers, with a strong focus on our customers and future generations.
Founded in the Swedish town of Huskvarna in 1689, we have been pioneers in our industry for more than three centuries. Today, we primarily operate under the global brands Husqvarna and Gardena, serving consumers and professionals in over 100 countries through direct sales, distributors and retailers.
Headquartered in Stockholm, Sweden, the Husqvarna Group employs approximately 12,300 people across 40 countries and reported net sales of SEK 48.4 billion in 2024. The Husqvarna Group is listed on Nasdaq Stockholm.
