The director of this company specialised in hardware, DIY, home, country and garden explained the project’s formula for success in a presentation at the Eurobrico Forum space.
Ordes (A Coruña), 06 October 2022.- The head of Strategic Planning at El Sabio, Ricardo Muñoz, spoke this morning at the Eurobrico Forum space, with a talk entitled How to Change when Everything Changes. In his presentation, Muñoz explained the foundations upholding the formula for success of this company – specialised in hardware, DIY, home, country and garden and part of the Internaco Group – emphasising that “nothing can remain unchanged in a project intended to last”.
Ricardo Muñoz detailed, from an educational and very informative perspective, the cornerstones of the business strategy built around El Sabio, in the hope of it being applied to any business type. To this end, the director divided his talk into four parts.
He first discussed the key points necessary for building a brand. He then detailed the important of having “a purpose to projects that goes beyond merely making money”. Thirdly, he spoke about strategy and broke down the formula for success of the El Sabio project, before lastly stressing the need for innovation and for companies “to be able to transform and change when everything changes”.
Four non-negotiable premises
When designing El Sabio as a strategic project, “in a market with many other similar options”, Ricardo Muñoz alluded, in his presentation at the Eurobrico Forum space, to four fundamental premises forming the backbone of this company’s differentiating idea.
On the one hand, he stressed that the project committed right from the beginning to the “need to build trust”. “This is something that we link closely to the brand, since a make can seem trustworthy even before we know anything about the company”, he said. Additionally, it was particularly important to explore the emotional component of the project, “creating an incredible customer experience”. On this topics, Muñoz stated that consumers increasingly “buy tools based on how they make us feel”, which impacts El Sabio’s desire to commit to customer care.
Thirdly, the company’s head of Strategic Planning underlined the innovation factor. He said that the project’s creators endeavoured to “produce an unbeatable value proposal” and, to do so, they not only asked themselves what customers wanted, but also “what customers would like if we were able to oblige”. For Muñoz, this matter is key because El Sabio “aims not only to listen to customers, but also to truly understand them”.
Finally, the company’s shops strive to make things very easy for users. In a sector where the functional advantages of products are minimal or very similar, “simplifying processes” must be a differentiating factor, said Muñoz.
